22.03.16

Flawed Filter Photography
Identity

The identity for Flawed Filter Photography, based in Salt Lake City. FFP were looking for an identity that would reflect their style of photography which is never edited. The solution was to use positive and negative space, using the letters ‘FFP’ to develop a monogram. FFP’s philosophy is ‘making ordinary things look amazing,’ so the negative space ‘F’ within the monogram connotes the ordinary original – the material base.