Smythson of Bond Street
130th identity

Art Direction
Brand Identity
Digital Design
Editorial Design
Print Design
Typography

Rooted in deep heritage, Smythson represents over 130 years of British luxury leather goods at their most refined, with an enduring dedication to unrivalled craftsmanship.

A unique identity was formed to celebrate the extraordinary brands 130th anniversary, which ran through AW17 and SS18. The numerical letterforms in the identity were handcrafted and modernised digitally, drawing inspiration from the brands very first typographic advertising card. The identity was rolled out through all communications, including all print applications.