When does minimalist graphic design become classed as minimalist?

Writings on Design

This thesis explores defining the term minimalist graphic design, to discussing the principles and fundamentals behind how and when minimalist graphic design becomes classed as minimalist. See selected spreads below.

The thesis also provides detailed discussions with influential design studios such as Experimental Jetset, discussing their approaches and perspectives. One quote which stood out from the interview was “making something out of nothing, and making nothing out of something”. Therefore to celebrate the thesis, a limited number of posters were designed with this memorable quote from Experimental Jetset. See poster below.

Click here for the digital version of the thesis.